Silicones - smoke and mirrors for hair.
If you are not using a product that repairs Daily Damage on a regular basis, you are probably using one that masks it.
Most hair care lines contain silicones. Silicones function to create a slick, shiny coating on the hair and make the hair feel smooth, but the damage underneath usually remains unchanged.
Although our individual genetics certainly play a role in the overall health and appearance of our hair, harsh shampoos (aka: damaging shampoos) paired with silicone based conditioners comprise the bulk of the marketplace and can fool us into thinking that they are keeping our hair healthy - many of them are expensive, prestigious brands.
All CREO products are SILICONE FREE.